The Milk Experience

I’ve been a long-time fan of Planet Money, an NPR show and podcast that explains economics via my favorite communication tool: storytelling.

A recent one, Episode 555: Why is the Milk in the Back of the Store?, covers a perennial example of how grocery stores, and businesses generally, aim to manipulate customers.

I think y’all will enjoy listening to the 16 minute story. It’s an excellent example of:

  • How the layout (or information architecture, if you will) of a store can affect customers (or users);
  • In a macro view, how to get to the truth about that effect;
  • In a micro view, in a couple cases, how not to get to the truth; and
  • What to do when the truth is still fuzzy.

Another highlight for me: The two main experts interviewed, food writer Michael Pollan and economist Russ Roberts, held their roles of expert with integrity. They each argued for their theory with zeal, and when the data was in, congenially accepted it and integrated it into their theories.

Brilliant!

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About Veronica Erb

Designs, researches, illustrates, and writes code. Plays ukulele. Dances Balboa. Grew up in a geodesic dome, and hasn't gotten over it.
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